I dislike when people tell me they are the “best kept secret”. You are not. Unless you want to be. If you say you are the best kept secret, it’s because you don’t know how to tell anyone about what you are doing. And don’t blame your website. It’s not it’s fault.
Well sometimes it is. Sometimes your website can be invisible to the search engines and that is something you need to change right away.
How to know if your website is invisible? Check it with http://webconfs.com/search-engine-spider-simulator.php. Run the simple test. If the spider simulator can see your website, then it’s probably not the website’s fault that you aren’t being noticed. I would also recommend linking your website up with Google’s webmaster tools.
If you do have a website problem, we can help you solve it. We have a great web content management system here at Notre Dame. It’s very affordable and we’ve got a great system on getting a website up and running in no time. Or you can set up a blog at blogs.nd.edu. Contact Nick Johnson, our web director, he would be happy to chat with you about it.
Best kept secrets can be solved simply. And here’s the most likely problem. You aren’t producing enough content (text, photography, video, etc…). Or let me rephrase, you aren’t producing enough original content and then taking the steps to make sure people know about it (doing enough outreach).