Tag Archives: Strategic Planning
Why the “best kept secret” is a myth? It’s not your website’s fault.
I dislike when people tell me they are the “best kept secret”. You are not. Unless you want to be. If you say you are the best kept secret, it’s because you don’t know how to tell anyone about what … Continue reading
Posted in AgencyND, Strategic Planning
Tagged content, search engines, SEO, Strategic Planning
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How do you write a brand statement?
We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field. Start with: To (target audience), (your company) is the (blank) provider/service of … Continue reading
Posted in Strategic Planning
Tagged Brand, Personal Branding, Public Scholar, Strategic Planning
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