What’s your best kept secret? via hansvanrijnberk (Flickr CC)
I dislike when people tell me they are the “best kept secret”. You are not. Unless you want to be. If you say you are the best kept secret, it’s because you don’t know how to tell anyone about what you are doing. And don’t blame your website. It’s not it’s fault.
Well sometimes it is. Sometimes your website can be invisible to the search engines and that is something you need to change right away.
How to know if your website is invisible? Check it with http://webconfs.com/search-engine-spider-simulator.php. Run the simple test. If the spider simulator can see your website, then it’s probably not the website’s fault that you aren’t being noticed. I would also recommend linking your website up with Google’s webmaster tools.
If you do have a website problem, we can help you solve it. We have a great web content management system here at Notre Dame. It’s very affordable and we’ve got a great system on getting a website up and running in no time. Or you can set up a blog at blogs.nd.edu. Contact Nick Johnson, our web director, he would be happy to chat with you about it.
Best kept secrets can be solved simply. And here’s the most likely problem. You aren’t producing enough content (text, photography, video, etc…). Or let me rephrase, you aren’t producing enough original content and then taking the steps to make sure people know about it (doing enough outreach).
SEO Browser lets you see what the search engines see
From time to time, I’m going to start passing along tools that I like to use for checking out websites. One of them is SEO-Browser.com
SEO Browser lets us see all the cool data you want to see like Metadata, Page load times, Page size, # of words, # of images, robots.txt, frames, cookies, links, IP address, country, and then breaks down all of your links.
Do you ever wonder why some sites show up for search terms and others just never come up?
I love this quote by on Hubspot’s blog.
Anne Carelli, Digital Communications Manager for Coke. She said:
“Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in these new social sites and search engines.”
So how do you dominate for keyword search terms. It’s actually very, very difficult to do but if you want to, you should start with understanding where you are in the first place.
There’s a lot you can learn from a simple free download plugin for Firefox called SEO for Firefox.
Firefox for SEO on Notre Dame Science
After you download this plug-in, do a Google Search for your website. I’m going to use Notre Dame Science as an example. Marissa and I just did this the other day for her site so I’m hoping she doesn’t mind.
Here’s what the SEO tool showed us. Continue reading
Seomoz.org For Your SEO Needs
I got a question the other day about SEO and what people should be doing to their websites.
Well, there is a lot you can do. Like adjusting title tags, adding keyword rich content, adding video and photos, making sure that their is a 301 Redirect to your www, etc so the search engines see only one site, etc…
But I always like to let the experts do the talking so I head on over to seomoz.org and find out what the smart SEO guys are doing.
There’s a lot of great information – especially the Beginner’s Checklist for Small Business.
But one of the best parts of SEOmoz.org is the survey from SEO experts in the field on Search Engine Ranking.
1. Keyword Focused Anchor Text from External Links – 73% High Importance Continue reading