Category Archives: Search Marketing
Last year Google Streetview came to us and want to photograph campus. Now it is available for everyone. Check it out.
Recently I’ve been asked about writing on the web. Who are the experts? What are they doing? Have things changed? From what I have read and know, writing for the web has changed. Not in the fact that if you … Continue reading
YES and NO! First, let’s handle the “no” portion of the answer. Should you treat your content different for web and print? NO. The content for any communications piece should be treated as the most important first step. Let me give you … Continue reading
Lots of people have asked about website analytics on the Notre Dame blog system. Here’s a quick way to set it up for yourself. The main thing you need to know is that you’ll need a Google Account first. So … Continue reading
I don’t know how many of you know this but you can get keyword matches (keymatches) for terms associated with your website for free from the Library. The library controls the Google Search Appliance, which powers the university’s overall search … Continue reading