Category Archives: Search Marketing

Google Streetview is available for Notre Dame Campus!

Last year Google Streetview came to us and want to photograph campus.   Now it is available for everyone. Check it out.

Posted in AgencyND, Search Marketing | 12 Comments

Is someone asking you for a link on your nd.edu website? Think twice…

Recent many of our nd.edu websites have been contacted by outside entities and people asking if they will review their “resource” and put a link on their website to the “resource”. They may have included some text like the below … Continue reading

Posted in AgencyND, Search Marketing | Tagged , , , , | 6 Comments

How do you write for the web?

Recently I’ve been asked about writing on the web. Who are the experts? What are they doing? Have things changed? From what I have read and know, writing for the web has changed. Not in the fact that if you … Continue reading

Posted in AgencyND, creative, Search Marketing | Tagged , , | 5 Comments

Should you treat your content different for web and print?

YES and NO! First, let’s handle the “no” portion of the answer. Should you treat your content different for web and print? NO. The content for any communications piece should be treated as the most important first step. Let me give you … Continue reading

Posted in AgencyND, creative, Online Marketing, Search Marketing | Tagged , , , , , , | 7 Comments

Is SEO dying? Nope, but you better have social as well.

The old way of doing SEO – keywords, meta description, proper URL set-up, etc… which you can find all about on seomoz.org is great and you should be doing it but it’s not enough anymore. If you listen to the … Continue reading

Posted in AgencyND, Search Marketing, Social Media | Tagged , , , | 18 Comments

Set up Google Analytics on your ND WordPress Blog

Lots of people have asked about website analytics on the Notre Dame blog system.  Here’s a quick way to set it up for yourself.  The main thing you need to know is that you’ll need a Google Account first.  So … Continue reading

Posted in AgencyND, Online Marketing, Search Marketing | Tagged , , | 5 Comments

Being Found: Add Your Keyword Matches to nd.edu Search

I don’t know how many of you know this but you can get keyword matches (keymatches) for terms associated with your website for free from the Library. The library controls the Google Search Appliance, which powers the university’s overall search … Continue reading

Posted in AgencyND, Search Marketing | 16 Comments

SEO Browser to see what the search engines see

From time to time, I’m going to start passing along tools that I like to use for checking out websites.  One of them is SEO-Browser.com SEO Browser lets us see all the cool data you want to see like Metadata, … Continue reading

Posted in AgencyND, Search Marketing | Tagged , , | 23 Comments

Notre Dame Campus Communicators Summit 2010 Round-up

So the fall Campus Communicator Summit is now behind us and I think it was pretty well received. Todd Woodward did and Tim Straker did a great job presenting on our new positioning.  I won’t be commenting on that because … Continue reading

Posted in Online Marketing, Search Marketing, Social Media | Tagged , , | 3 Comments

Need a Free Web Conferencing Tool? Try Webex Beta. Need answers, try Twitter.

People ask me all the time why I use social media things like Twitter and Facebook.  Well, to get better answers than Google provides. I, like most people in this world, will use things that work.  If they don’t work … Continue reading

Posted in Search Marketing, Social Media | Tagged , , , , , , | 1 Comment