Real life vs. Digital life. Where should you spend more time? What will last longer? How do you keep your personal life separate?
These are questions that I answered yesterday in my session with Chicago United. A great organization, BTW. If you don’t know about them, you should check them out.
Where should you spend more time? There’s a balancing act to it but I believe that your digital life can amplify and enhance your real life – but if you aren’t prepared to shape that digital life it can do some serious damage to you and your personal brand.
Of course, your real life will be over someday and hopefully you are leaving lasting memories with everyone you come into contact with – but your digital life will probably last forever so you should treat it like that. A scrapbook that others will look through when you are gone. Treat it accordingly.
How do you keep your personal life separate? I honestly don’t think it’s possible right now. Digital is so ingrained in our lives. If you want to protect yourself, buy the right tools to do it. Anyway, it was a great group. We talked for about five hours on this so it’s a long PPT.
Don,
Excellent thoughts, I consult C-Level Executives on personal branding and the only advice I gave them is your friends, your colleagues, your family members and your prospective clients wants to read about you, give them something intreasting to read about you by using social media and blogs.
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There is no difference. If both products are of the best quality available, the only thing that differs the price is the name. This world of economy is driven on brandname, nothing other than that.