Recent many of our nd.edu websites have been contacted by outside entities and people asking if they will review their “resource” and put a link on their website to the “resource”.
They may have included some text like the below in an email to you:
Dear Website Owner,
I was actually hoping to collaborate with you to find a way to incorporate my project as a resource link on your site. The resource that I’ve written EDUCATIONAL RESOURCE ARTICLE, was created to address the growing concern of BLAH, BLAH, BLAH, especially as more companies start to rely on outsourcing their work. The piece attempts to weave a narrative to suggest that no information is truly safe over the Internet, and it goes on to list hand-picked educational case studies, reports, and other academic reading on security systems management and innovations in this space today.
I think this is a resource that could be of some interest to you and to people who visit your site — I’m really curious to hear what you think. If you’re interested and find it valuable, it would be great to see it listed as a resource for others to learn from and to ponder over time. What do you think?
I look forward to hearing from you.
FRIENDLY SOUNDING NAME like Don or Jennifer
What they’re actually looking for is just a link.
This is a form of SEO or search engine optimization called link-building.
.edu sites are very good sites for link building because search engines trust them and if you put them on your website, you are passing along that trust.
Please do not link to these websites or link to anyone that you don’t know or isn’t associated with the university in a relevant way. Especially don’t get paid to do it.
Most likely these websites are not trusted and that’s why they are approaching you in this way. This made news in a big way last year as a major retailer got caught doing it.
Have you been reached out to recently? If so just send the e-mail my way and I will take care of it.