How to begin communicating with social media? – Sign up for Social Media Intro Class

image courtesy of Matt Weir

Who: Faculty & Staff only
When: May 17 – 3-4:30 pm
Where: HR Training Room – Basement of Grace Hall
What you’ll need: A laptop (no ipads or tablets) and the ability to get online. This is a workshop.

No more spots left…sorry…you can sign up to be on the waiting list.

Sign up for Social Media Intro Course

Social Media Intro Course is divided into two sections.

Defining your Digital Presence: Your Professional Brand vs. Personal Brand
In the past, your professional brand and personal brand would seldom occupy the same space at the same time. You could be the great manager or staff member from nine to five and then go home to transform into a cub scoutmaster, church minister or homework-checking parent. But in this day and age, social media and networking has blurred the line between our professional and private lives and redefined what the term “friend” means.

I’m sure that most of you have seen your Facebook posts or tweets be commented on by friends from your job, your church, your high school or college classmates. In this workshop, you’ll learn what it takes to be successful in social media. You’ll get to work on defining what your digital presence means, learn how to shape it into what you want and how to measure its success.

Social Media Beginner Course
When you first got into social media, you may have been excited about just jumping in and participating in the conversations rather then focusing on how you set up your profile or understanding the basic rules to communicating online.

We are going to go over your basic social media profiles (Facebook, Linkedin, Twitter, Google+) for proper set-up and get an understanding of the differences between the networks. You’ll also get some basic training with integrating social media into your daily communication with others.
Sign up for Social Media Intro Course

More courses are coming.
We’ll have several Social Media Intermediate Courses.

• Facebook Intermediate
• Twitter Intermediate
• Blogging Intermediate
• Building your Social Media Presence via YouTube, Photo Sites, Pinterest, Foursquare, etc…
• Becoming a power user with advanced techniques in Social Media and Blogging.

How do you know what level of user you are of Social Media?

Beginner:
300 or less friends on Facebook
1000 or less tweets on Twitter (personal or professional)
300 or less followers on Twitter
200 or less connections on Linkedin

If you think you are not a beginner at social media, then you should be able to answer these questions without using Google or any other search engine.

1. What is a personal brand statement? Do I have one?
2. How do I measure my digital footprint or profile online?
3. On Facebook, how do you tag someone in a photo?
4. On Facebook, how do I know if I’m on a secure connection? How do I change that?
5. On Facebook, how do I make a list of friends?
6. On Facebook, how do I set up a subscribe button on my profile?
7. On Linkedin, how do I set up projects on my profile?
8. On Linkedin, how do I change my vanity URL?
9. On Twitter, what does RT, OH, and D mean?
10. On Twitter, how do I set up lists?
11. On Twitter, what platform should I be using instead of Twitter.com?
12. On blogging, what are keywords? And why are they important?
13. On blogging, how often should I blog?
14. On blogging, what is the call to action?

If you can answer all of these questions without having to look them up, then you’re probably ready to jump into an intermediate course on a specific platform.

Sign up for Social Media Intro Course

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