One, you can write really great content and then people will link to it off their websites.
Two, you can try and solicit inbound links from people that are important in your industry.
(TIP: When you take time to read a blog, leave a comment with a link back to your site. It only takes a few seconds and the inbound link will last as long as their site does.)
First, it takes a lot of work. You can cheat the system like a lot of Black Hat SEO guys do but it could cost you your domain and hurt the university – so don’t mess around with Black Hat techniques.
Second, I would make a spreadsheet to capture all this information. Set it up with headers of websites, blogs, twitter, etc…
Third, hit up Google and then Bing. I would start my search with Google, of course, and put in keyword terms that I believe my target audience would start for. Grab the first page of websites that come up for the keyword term and start putting them in your spreadsheet – these are the people to hit up for links.
Then head over to Google Blog Search and do the same thing.
Then use Twazzup.com and do a search for the same keywords like that and start following people you can reach out to.
Next find the top blogs and bloggers for your keywords, and use Yahoo Site Explorer on their site. You just put their website in the field and it will show you how many pages they have and how many inbound links. The inbound links are important because these are websites and blogs that are linking to this blog. They might be willing to link to you as well.
Next, go after directories. These are highly valuable for driving traffic.
Don’t forget to add your site to all the search engines as well. You can use Addme.com for that if you want – it’s free but they will start spamming you. Just so you know.
Next, I’ll talk about the writing great content and how to get it on major traffic sites.