Monthly Archives: February 2010
Benchmarking Your Website
When I was speaking with the Mendoza College of Business School at the University of Notre Dame Marketing team the other day, we did some quick analysis of their site to see how they ranked vs. their competitiors. Now I’m … Continue reading
Posted in Online Marketing
Tagged analytics, benchmark, compete.com, search engine, site explorer, web
1 Comment
Hammering Social Media in Business
I used to beat people with my social media sledge hammer. In fact, at my old job, I did carry a heavy hammer (not a sledge hammer) around all the time. In a presentation of over 150 people at Junior … Continue reading
Facebook, Twitter, or Linkedin? What should you be using?
I get lots of questions on this. Facebook Fan Page? What is Twitter for? People keep sending me invitations to Linkedin, should I join? Should I be using this social network or that one? What should I be doing online … Continue reading
Do You Trust What Your “Online Friends” Say About A Brand?
According to a new report, you don’t. Leave it to marketers to try everything in their power to ruin the internet. I should know because I’m one of these marketers. People know that when I’m talking about Notre Dame or … Continue reading
Posted in Online Marketing, Social Media
Tagged friends, Online Marketing, Social Media, social media marketing
Leave a comment
Is it time to fire your marketer?
People often ask me if the person they have in charge of their marketing is really the person that should be there and often they say it like they already know the answer. I get tired of those looks. The … Continue reading
Higher Education Marketing Questions and Answers
How can I help you? I had this big long blog put together about how I got to ND but it wasn’t coming together the way I wanted it to so I’ve decided to do something else instead. I get … Continue reading
